Wasfi is a bestselling, six-time award-winning author and globally certified executive coach with 16 years of experience across tech startups, global market expansion, and leadership development. He has worked across more than 20 markets spanning the GCC, Europe, Africa, and Asia.
As the Founder & CEO of IVIC Decisions, a Dubai-based leadership research laboratory, Wasfi advises government entities, multinational corporations, high-growth startups, and entrepreneurs on decision-making, leadership clarity, and strategic execution. His career includes senior roles in business development, global expansion, and regional talent development.
With over a decade of coaching leaders through complexity and uncertainty, Wasfi blends science, philosophy, and real-world execution into powerful, actionable insights. His mutli-award-winning book, Doubt to Certainty, positioned him as a sought-after keynote speaker and facilitator across London, Dubai, and Toronto, delivering consistently high-ROI experiences that audiences remember and apply.
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